Professional Search Engine Marketing Services
Search Engine Marketing Articles
 Collection of articles related to SEM. Some written by Position Concepts and some furnished by others.
Search Engine Marketing Research? Position Concepts, as consultants, can do an array of SEM related research and analysis. Ask us about it.
What is the difference between SEM and SEO? SEO (Organic Optimization) is only a small subset of SEM.

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Running AdWords WITHOUT the Google Search Network by Jim Gilbert, Owner of Position Concepts
Many have wondered what would happen but few have actually tested. WE DID... and the results may surprise you!

Significant Google AdWords Changes - Chronologically by Jim Gilbert, Owner of Position Concepts
Google AdWords continues to change occasionally -- sometimes with great fanfare and sometimes ZERO mention of changes! We keep you abreast of significant AdWords changes as they happen and also keep the history.

The Google AdWords Algorithm - Why Your Ads Rank Where They Do by Jim Gilbert, Owner of Position Concepts
Google AdWords continues to refine their PPC service system and it continues to get more complicated. If you want to how (at a high level) how the Google algorithm ranks your Google ads, you may enjoy this article.

What You Should Know About SEO (Search Engine Optimization) by Jim Gilbert, Owner of Position Concepts
Search Engine Optimization is a well defined process and reputable SEO firms generally follow similar processes. BUT, know the process and what to watch out for!

Is Google Favoring Themed Links? by Jim Gilbert (Position Concepts) & Tom Dahm (Bridgepose)
This article is the result of a three-month analysis effort originally started to find an answer to what we thought was a simple question: Has Google moved to favoring "themed" (on topic) links? The answer should surprise you!

Solving The Click-Fraud Conundrum by Esoos Bobnar (Planet Ocean) & Jim Gilbert (Position Concepts)
Is your PPC campaign a victim of "click fraud". Recently a published article revealed a study that found up to 50 percent of the click-throughs on pay-per-click (PPC) engines were fraudulent for highly competitive and upper-priced keywords. Simply put, this latest study is just another indication of what's been strongly suspected for some time now – that click fraud is taking a significant bite out of PPC marketing budgets. 

What EXACTLY Does Google Like in Links? by Jim Gilbert (Position Concepts) & Tom Dahm (Bridgepose)
This was the original article with all the detail prior to the necessary re-write needed for publication at Search-Engine news & Planet Ocean.

DFWSEM (Dallas Search Engine Marketing) Group Founded by Position Concepts & Corporate Website Marketing by Business Wire and Dallas Morning News
A group of leading search engine marketers in the Dallas/Fort Worth (DFW) area have formed an organization dedicated to educating DFW businesses on the benefits of search engine marketing and search engine optimization.

Building a Search Engine Friendly Website by Jim Gilbert, Owner of Position Concepts
Originally written for a NetSuccess publication. 

 

 

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Search Engine Marketing
SEM, or Search Engine Marketing, is marketing your company's website using Internet search engine features to achieve visibility in both organic search results and PPC sponsored listings.
 

Google AdWords Management
Google AdWords PPC (or Pay-per-Click) is a subset of Search Engine Marketing where sponsored listings are used to generate visibility to your website throughout the Google partner network.
 

Yahoo PPC Services
Yahoo PPC (or Pay-per-Click) is similar to Google AdWords. It is used to generate visibility to your website throughout the Yahoo partner network.
 

MSN AdCenter Management
The new MSN AdCenter PPC engine went live May 1, 2006. Yahoo no longer delivers ad to MSN -- you must use the MSN AdCenter to advertise at MSN!
 
Link Building Services
We spent a long time preparing to deliver this service and rolled it out in late 2004. It's a effort few SEM professionals care to tackle... It's hard work... But IT IS REWARDING!
 

SEM Research and Articles
These articles are FREE and provided as educational tools to our potential and existing Search Engine Marketing clients.
 

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Insist on doing it yourself? Great, start by getting some training from the worlds experts in PPC, SEO and Internet Marketing.

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