Professional Pay Per Click Marketing Services

 
Pay-Per-Click Services (AdWords & Bing) - Dallas
Pay-per-Click Services
Increase "profitable" traffic to your site QUICKLY with Google AdWords and Bing.
Experienced PPC Services &  Management.
Give us 15 mins. (FREE), then you determine if can bring value to your company.
Our Goal is YOUR GOAL!
Generating revenue and more profit from your Pay per Click Account.

Tel: 972-985-1113

Email:  

Office Hours : Mon-Fri, 8am - 5pm CST

Many have asked what happens if the Google search network is turned off in an adwords PPC campaign -- We tested on a real Pay Per Click account and here is the result!

What EXACTLY is the Google Search Network?
You probably already know it is search partners like AOL, but what you likely don't know is that it includes some pretty shady sites! Any large site having an agreement with Google for a feed of their search results display Google ads from the "search network" -- not the content network. It also includes ALL sites using the Google search box -- those results are displayed from the search network.

What all this should be telling you is that "search network" does not necessarily mean quality delivery of your ads!

The Expectations
Knowing what we know and knowing that we will deliver fewer ads by opting out of the search network, we expected the following:
Fewer impressions, fewer clicks and lower spend.

We hoped we would also see:
Better CTR and improved conversion statistics.

The Actual Results
Below are our actual test results and there are some surprises!

Impressions Clicks CTR Avg CPC Cost Avg Position Conversions Cost / Conversion
-47.3% -18.4% 54.8% 28.9% 5.1% -4.7% -16.1% 25.3%

Impressions, clicks & spend:  Expected, expected & NOT EXPECTED. We expected a lower spend, but it appears that in general the click prices on the search results of the Google search engine are a good bit higher (28.9%) than Google's search network properties -- so the spend went up a bit (5.1%). That's okay so far... unexpected, but not a jaw dropper!

Conversion Statistics: Whoa... NOT EXPECTED! Significant increase in  cost/conversion. Not good. Of course mileage may vary depending on the products so we will let that one slide for now.

CTR: Great! Almost a 55% improvement in CTR. Significant improvement in CTR means (knowing that CTR is a contributor to Google's "quality score") our ad positioning improves without having to raise bids!  WRONG... the CTR improved 55% but out positioning improved only a bit less than 5%. This told us something that we suspected for a LONG time -- ad positioning is influenced MUCH MORE by your willingness to bid (spend money) than any other quality score factors!

Although touted by Google and all the experts, the CTR does not have that much influence on ad positioning -- it your willingness to bid that carries the vast majority of the clout in ad rankings!

Your mileage may vary depending on your product or services and to get the real answer you must test your actual campaigns. But, our test told us that you can likely test without creating a disaster so do it! Do the testing!

Position Concepts 
4416 Maize Dr. Plano (Dallas), TX 75093 
972-985-1113

We do not accept sites of illegal, gambling or pornographic nature. 

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Google AdWords Management
Google AdWords PPC (or Pay-per-Click) is a subset of Search Engine Marketing where sponsored listings are used to generate visibility to your website throughout the Google partner network.
 

Bing (MSN AdCenter) Pay Per Click Services
Bing is VERY different than AdWords and it takes more more to manage. If does not generate the volue that AdWords does. BUT, in many cases, Bing Ads produce up to 20% lift in conversions through from PPC ads.
  
Client Testimonials
Find out how our clients feel about PPC services.
 

SEM Research and Articles
Provided as educational tools only.
 

Pay Per Clicks Tips
If you are a small to medium sized business and have to manage your own Pay Per Click account; Use some of these simple PPC tips -- they will help YOU save money on clicks in your PPC account and increase your profit.
  

Resources
Other SEM information from us.
  

Jim & Bill Hartzer are Founders of the Dallas /Ft Worth Search Engine Marketing Group
  
    
"There is no one I could recommend more highly for his knowledge, integrity, performance, and above all, his brutal honesty than Jim Gilbert."  Darren Fauth
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Since I started working with Jim he has organized my online advertising campaigns, taken the tedious work out of my hands, and more importantly has got my business to a profitable place... I couldn’t imagine someone else taking care of my accounts.
Scott Haggard
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