Professional Search Engine Marketing Services
Search Engine Marketing Articles
 Collection of articles related to SEM. Some written by Position Concepts and some furnished by others.
Search Engine Marketing Research? Position Concepts, as consultants, can do an array of SEM related research and analysis. Ask us about it.
What is the difference between SEM and SEO? SEO (Organic Optimization) is only a small subset of SEM.

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The Flood to PPC (Pay-Per-Click)...

Why are Companies Moving in Mass to PPC?
Simple... Google is forcing them to! It's not a devious move on Google's part -- It's simply the result of Google's improvements as a search engine. As late as January 2005, even a decent SEO talent could fairly easily influence a site's position in the Google rankings. But, around February 2005, Google implemented its' latest "filters" designed to reduce a manipulator's ability to control placement or rankings of a page or site in Google's search results.

The result... companies using less than qualified, lazy, non-expert SEOs (including SEO "spam experts") saw their sites (once again) disappear or drop dramatically from the rankings at Google. So what was a company to do? 

Simple... Move their money to PPC -- it's fast, clean, measurable, understandable, not so "magical" like SEO, effective when done properly, AND they can physically see if their PPC manager is actually doing the work they are being paid to do!

Ask Position Concepts TODAY... 

  • Should we give up on trying to achieve organic (or natural) search engine rankings?

  • Can PPC produce a positive return on my investment?

  • What are the pros and cons of PPC?

Position Concepts 
3004 Pacifica St. Carrollton (Dallas), TX 75007 
972-323-1113

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Search Engine Marketing
SEM, or Search Engine Marketing, is marketing your company's website using Internet search engine features to achieve visibility in both organic search results and PPC sponsored listings.
 

Google AdWords Management
Google AdWords PPC (or Pay-per-Click) is a subset of Search Engine Marketing where sponsored listings are used to generate visibility to your website throughout the Google partner network.
 

Yahoo PPC Services
Yahoo PPC (or Pay-per-Click) is similar to Google AdWords. It is used to generate visibility to your website throughout the Yahoo partner network.
 

MSN AdCenter Management
The new MSN AdCenter PPC engine went live May 1, 2006. Yahoo no longer delivers ad to MSN -- you must use the MSN AdCenter to advertise at MSN!
 
Link Building Services
We spent a long time preparing to deliver this service and rolled it out in late 2004. It's a effort few SEM professionals care to tackle... It's hard work... But IT IS REWARDING!
 

SEM Research and Articles
These articles are FREE and provided as educational tools to our potential and existing Search Engine Marketing clients.
 

internet marketing ninja training and tools

Insist on doing it yourself? Great, start by getting some training from the worlds experts in PPC, SEO and Internet Marketing.

SEM Advice!
Looking for Internet specific services -- Like an Internet trademark infringement lawyer / attorney?

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