Flood to PPC (Pay-Per-Click)...
are Companies Moving in Mass to PPC?
Google is forcing them to!
It's not a devious move on Google's part --
It's simply the result of Google's
improvements as a search engine. As late as
January 2005, even a decent SEO talent
could fairly easily influence a site's
position in the Google rankings. But,
around February 2005, Google implemented its'
latest "filters" designed to
reduce a manipulator's ability to control
placement or rankings of a page or site in Google's
result... companies using less than
qualified, lazy, non-expert SEOs (including
"spam experts") saw their sites
(once again) disappear or drop dramatically
from the rankings at
Google. So what was a company to do?
their money to PPC -- it's fast, clean,
measurable, understandable, not so
"magical" like SEO, effective
when done properly, AND they can
physically see if their PPC manager is
actually doing the work they are being paid
Ask Position Concepts TODAY...
we give up on trying to achieve organic
(or natural) search engine rankings?
PPC produce a positive return on my
are the pros and cons of PPC?
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