Professional Search Engine Marketing Services

Search Engine Marketing Articles
Collection of articles related to SEM. Some written by Position Concepts and some furnished by others.
Search Engine Marketing Research? Position Concepts, as consultants, can do an array of SEM related research and analysis. Ask us about it.
What is the difference between SEM and SEO? SEO (Organic Optimization) is only a small subset of SEM.

Tel: 972-985-1113


Office Hours : Mon - Fri, 8am - 5pm CST

What is A Vertical Directory?

5/17/2004,, The Kelsey Group:
Kelsey Group Publishes Local Advertising & Vertical Directory Report.
In a new 63-page white paper entitled, “Going Deep: Vertical Digital Directories,”
The Kelsey Group examines the role of vertical directories in local advertising. A “vertical digital directory” is an online property that provides deep amounts of structured content for a niche category, such as travel, real estate or home improvement. Among the report’s key findings is that vertical directories are currently serving a valuable dual function – providing content to search engines in response to local queries, while also offering a gateway to paid-search advertising for small and medium-sized businesses.

“Online vertical directories have the resources and expertise necessary to buy pay-per-click advertising and compete successfully with sophisticated, large advertisers for limited ad inventory on search engines,” explained Greg Sterling, director of The Kelsey Group’s Digital Directories: Interactive Local Media Continuous Advisory Service. “Many verticals have also adopted the search engine model for both consumers and advertisers.”

By offering search marketing services to their users-whether directly or indirectly-vertical directories such as and are helping facilitate paid-search advertising adoption and educating local businesses about search-engine marketing.

Additional findings contained in this report include: 

* Verticals are increasingly mimicking search engines, adopting the “search box” as a primary way for users to find information. Many also offer advertisers a pay-for-performance lead-generation ad model similar to that used on Overture and Google.

* Search engines are generally benefiting from the existence of vertical directories, even though the two are potential competitors for advertisers. By investing in paid search, verticals are delivering
valuable content and local listings (typically indirectly) to the search engines.

* Vertical-search engine/portal relationships will, in the short term, benefit both sets of parties. Partnerships appear to be the best strategy for both groups to, in the case of search engines, acquire
local content and, in the case of verticals, drive traffic to their sites.

“Going Deep: Digital Vertical Directories,” features a detailed look at verticals in the legal, health care, auto, shopping, real estate/relocation, home-improvement and restaurant/entertainment categories, and includes in- depth profiles of leading Internet properties within these key vertical segments. 

Ask Position Concepts TODAY... 

  • What are some of the BEST vertical directories to advertise in?

  • What should should you expect from a vertical directory, just a link? Traffic? More?


Position Concepts 
4416 Maize Dr. Plano (Dallas), TX 75093 

We do not accept sites of illegal, gambling or pornographic nature. 


Google AdWords Management
Google AdWords PPC (or Pay-per-Click) is a subset of Search Engine Marketing where sponsored listings are used to generate visibility to your website throughout the Google partner network.

Bing (MSN AdCenter) Pay Per Click Services
Bing is VERY different than AdWords and it takes more more to manage. If does not generate the volue that AdWords does. BUT, in many cases, Bing Ads produce up to 20% lift in conversions through from PPC ads.
Client Testimonials
Find out how our clients feel about PPC services.

SEM Research and Articles
Provided as educational tools only.

Pay Per Clicks Tips
If you are a small to medium sized business and have to manage your own Pay Per Click account; Use some of these simple PPC tips -- they will help YOU save money on clicks in your PPC account and increase your profit.

Other SEM information from us.

Jim & Bill Hartzer are Founders of the Dallas /Ft Worth Search Engine Marketing Group
"There is no one I could recommend more highly for his knowledge, integrity, performance, and above all, his brutal honesty than Jim Gilbert."  Darren Fauth
read more
Since I started working with Jim he has organized my online advertising campaigns, taken the tedious work out of my hands, and more importantly has got my business to a profitable place... I couldn’t imagine someone else taking care of my accounts.
Scott Haggard
read more
©2001 Position Concepts. All rights reserved