Professional Search Engine Marketing Services

Position Concepts is a Professional Dallas based firm offering Keyword Research and Overture  PPC Pay-Per-Click Campaign Management Services.
Yahoo Pay-per-Click The oldest PPC engine on the Internet and one of the hottest advertising mediums on the  today. If done properly, IT WORKS WELL and produces a positive ROI!
What Are the Keys to Success with Yahoo? Experience, Good Keyword Research, Measurement and well written Ad Copy!
Can't we run our own Yahoo Campaign? Yes... If you are willing to study the discipline hard enough, you probably can.

Tel: 972-985-1113


Office Hours : Mon - Fri, 8am - 5pm CST

Position Concepts Yahoo Advertising and PPC Campaign Management Services

Did You Know This...

  • If you are not a professional in the PPC field and you are managing your own PPC account, YOU ARE LIKELY LOSING MONEY OR NOT MAXIMIZING YOUR ROI.

  • If you are not familiar with the term "negative keywords" or don't understand how to use them, YOU ARE DEFINITELY WASTING MONEY IN PPC.

  • If you have not done proper keyword research with GOOD keyword tools,  YOUR PPC CAMPAIGNS ARE NOT OPTIMIZED FOR  MAXIMUM ROI. 

Give Us a Call -- in a 5 minute free consultation, we 
can get you pointed in a more profitable direction!

Yahoo Campaign Setup 
Generally begins around $750 per campaign, but can vary depending on number of required keywords, keyword research and build hours.

This includes:
  - Thorough keyword research (Using our clients knowledge of his/her business and our experience and tools; We identify as many potentially profitable target keywords as possible)

 - Developing effective advertising copy (Each Google adgroup is setup with ad copy that best targets the keywords in that adgroup)

 - Setting up your Yahoo account.

 - Determining an appropriate budget based on Yahoo estimates and your budget allotments.

Yahoo Advertising Campaign Management Fee
Charges are based on a flat hourly rate. Call for more details. 

This includes:
 - Monitor your Yahoo campaign for impression and click through effectiveness.

 - Adjust your keywords and ad copy to maintain effectiveness. 

 - Teach you how to access your campaign reports on Overture.

 - Provide Overture campaign consultant services as required.

These costs DO NOT include:
 - The actual "click" charges. Overture will bill these directly to the account owner via credit card payment.

 - Setup or management in excess of 50 keyword phrases per campaign. For keywords in excess of 50, please contact us for a quote. 

Ask Position Concepts TODAY... 

  • Can we make effective use of Overture PPC advertising to grow our business or increase our sales?

  • Can we improve our existing Overture campaign?


Position Concepts 
4416 Maize Dr. Plano (Dallas), TX 75093 

We do not accept sites of illegal, gambling or pornographic nature. 


Google AdWords Management
Google AdWords PPC (or Pay-per-Click) is a subset of Search Engine Marketing where sponsored listings are used to generate visibility to your website throughout the Google partner network.

Bing (MSN AdCenter) Pay Per Click Services
Bing is VERY different than AdWords and it takes more more to manage. If does not generate the volue that AdWords does. BUT, in many cases, Bing Ads produce up to 20% lift in conversions through from PPC ads.
Client Testimonials
Find out how our clients feel about PPC services.

SEM Research and Articles
Provided as educational tools only.

Pay Per Clicks Tips
If you are a small to medium sized business and have to manage your own Pay Per Click account; Use some of these simple PPC tips -- they will help YOU save money on clicks in your PPC account and increase your profit.

Other SEM information from us.

Jim & Bill Hartzer are Founders of the Dallas /Ft Worth Search Engine Marketing Group
"There is no one I could recommend more highly for his knowledge, integrity, performance, and above all, his brutal honesty than Jim Gilbert."  Darren Fauth
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Since I started working with Jim he has organized my online advertising campaigns, taken the tedious work out of my hands, and more importantly has got my business to a profitable place... I couldn’t imagine someone else taking care of my accounts.
Scott Haggard
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