Per Click Tips for Small Business Trying to
Manage Their Own PPC Accounts.
There is MUCH, MUCH more to learn than what
I offer here... BUT, if you will learn these
Pay Per Click tips, you will have a chance
and not waste tons of money!
Both Google Adwords and
Bing allow the use of the keyword "match
type" called "modified broad match"
-- use it!
Let's say that your keyword for example is
Western Belts. Do NOT use Westerm Belts
--Instead use +Western +Belts.
This forces Google and Bing to ONLY display
your ad if BOTH the words "western" and
"belts" are use by the searcher.
may also try the match types Exact and
Phrase. BUT, NEVER USE PURE BROAD MATCH
Learn to use
"Negative Keywords" in your pay per click
campaigns and adgroups. Both Google Adwords and
Bing allow these.
We cannot stress
the importance of learning and using
"Negative Keywords" properly.
Remember to see our article below...
|Why the Sudden Flood of Companies
Abandoning SEO in Favor of PPC?
simply put... Google has inadvertently
forced this move to happen!
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